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EXAMINATION

 

Marketing audit and research.

 

Once engaged, we’ll immediately get to work for you. Your Senior Marketing Strategist will send you a detailed questionnaire to complete. Meanwhile, our team of process experts will independently review your market demographics, research your competitors, evaluate your media options, analyze your digital presence (website, SEO, online advertising, social media, reputation), mystery-shop your front desk or call center, and audit your past marketing efforts.

 

 

 

DIAGNOSIS

 

 Pre-meeting leadership interviews.

 

Your strategist will also interview your leadership team via conference call(s) to understand your goals and objectives, strengths and weaknesses, internal politics, competitive situation, referral patterns, budget and more.

 

Onsite meeting and report of findings.

 

Your strategist will then travel to your facilities to meet with key members of your team. During the same visit, key members of our team will present their Report of Findings via web conference. This will include observations about your website(s), search engine optimization, online advertising, media buying, creative, staff training and more.

 

 

 

TREATMENT PLAN

 

Recommendations.

 

Immediately following the Report of Findings, your strategist will present his or her recommendations, including specific strategies relating to:

 

  • Digital marketing (website, SEO, online advertising, reputation, social media, etc.)

  • Doctor-referral building

  • Advertising

  • Public relations (press, community events, etc.)

  • Internal marketing (patient experience, phone skills, internal referrals, etc.)

  • Branding

  • Tracking, data and metrics

    Of course, you and your team will have the opportunity to provide feedback and ask as many questions as you like.

 

Your best-practices marketing plan.

 

Your Creative Medical strategist will integrate our recommendations and your feedback into a written narrative that details recommended strategies and tactics, objectives, competitive findings, demographics, positioning, SWOT analysis and budget. The narrative will be completed either during the visit or immediately following the visit.

 

Follow-up and marketing plan implementation.

 

Of course, a good plan needs to be followed, and many of our clients ask for our help implementing their new marketing plan. If you choose, we can do the same for you.

 

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